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The North Face in Chicago Camping Event
Many Chicagoans were looking forward to the Chicago Park Districts first large-scale camping event to held June 22, 2013!
View ArticleGSG named to Chiefmarketer Magazine Top Shops of the Year!
GSG is so proud to be named to Chiefmarketer Magazine and Promo Magazine’s Top 100 Promo Shops of the Year list. As we have grown we have added experiential and promotion marketing to our list of...
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GSG attends the Latin Grammy Awards in Vegas
Chris and Shari, our founders, attended the 15th Annual Latin Grammy awards last week in Las Vegas. They were there to scope out the event as part of a top secret marketing project for one of GSG’s...
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Chocolate-Inspired Valentine’s Day Recipes For Your Sweetheart
Let’s face it, chocolate is a girl’s everyone’s best friend. So we’re bringing you 5 mouthwatering chocolate inspired recipes from our friends at Nestlé. Your sweetheart (and tooth) will thank you!...
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Cause-Marketing Matters More Than Ever
We’ve all seen one. Viral videos of the Ice Bucket Challenge appeared all over the internet, ballooning from a little over 100 tweets in July 2014 to over 32,000 daily tweets by mid-August of 2014. The...
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Six Principals of a Successful Cause Marketing Program
Cause marketing is not just for do-good-ers. Cause marketing can drive strong business results and ROI, while simultaneously signaling to your consumers and employees that you are the kind of company...
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Cause At The Core: Dove Edition
At Good Solutions Group, we care. As one of the leading agencies in cause-marketing in the U.S., we’ve made it our mission to support causes that positively impact our communities and world. Join us in...
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The Hottest Trends of The Natural Products Expo 2015
The 2015 Natural Products Expo West (NPEW) took place last Thursday, March 5th, through Sunday, March 8th at the Anaheim Convention Center and featured over 2,500 natural products exhibitors to over...
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Which Types of Promotions are Right for your Business?
You have a clearly defined, well packaged, and competitively priced product or service. So that’s enough, right? Your product will be flying off the shelf or your phone will be ringing off the hook....
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How Cause or Purpose-Driven Marketing Can Build a More Loyal Consumer Base
More than ever, consumers want to know what companies are doing to make the world a better place. In fact ninety-three percent of consumers are concerned with this very issue. In 2015 alone, cause...
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Corporate Social Responsibility is in Demand, Are you In Business?
What is your company doing to help contribute toward the progression of social or environmental causes? If you can’t answer that question, you’re late to the party. Brand participation in social...
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Experiential Marketing: What’s The Big Buzz About?
Experiential Marketing Have you heard someone tell you to buy experiences and not things? Why are concerts, cross country trips and personal experiences being valued over physical products? There’s...
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The Campaigns that Won Us the Top Shops Award
It’s always exciting to see campaigns we’ve worked on get recognition, and some of our recent campaigns got us a spot on Chief Marketer’s Top Shops for 2016! This award means a lot to us because it...
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How to Pick a Cause for Cause Marketing
Wondering if there’s an “appropriate” way to pick a cause to support? Whether you’re struggling with the cause you picked for your business and not sure it’s the right one, or you’re preparing to...
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Why Supporting Public Parks is a Smart Cause Marketing Focus
Now that we’ve discussed how to pick a cause for cause marketing, let’s explore the benefits of working with public parks as your cause partner. First, public parks systems provide the opportunity to...
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Let your Cause Change your Business
An organization that truly believes in its cause should seek to ensure that its practices support the cause within the business first. An article recently published on Inc.com comments on the idea that...
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Measuring how your Target Audience Responds to your Cause Marketing Campaign
Do you have your strategy and audience defined and in place, but are not sure how to measure success? The appropriate measuring tools will depend on the objectives you’ve set, as with any marketing...
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Why Content Marketing is Essential for Cause Marketing Success
While it’s true that some of the hype around content marketing has taken a back seat to current marketing trends such as social media reach, influencer advertising, and mobile application advertising,...
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Purpose Driven Brands vs. Cause Marketing Campaigns
Can you tell the difference? Is one better than the other? Whether one is a better option for your brand over the other is for you to decide, but first you should be able to differentiate between the...
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Social Media Trends in Cause Marketing
Direct Online Participation : Cause campaigns are doing an excellent job of posting about current initiatives online, but how many go beyond the “building awareness” phase? How many invite consumers...
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